The 2009 entertainment, media & advertising market research handbook
| Author | : Kelli D. Washington |
| Publisher | : |
| Total Pages | : 188 |
| Release | : 2008 |
| ISBN-10 | : 1577831241 |
| ISBN-13 | : 9781577831242 |
| Rating | : 4/5 (242 Downloads) |
Book Synopsis The 2009 entertainment, media & advertising market research handbook by : Kelli D. Washington
Download or read book The 2009 entertainment, media & advertising market research handbook written by Kelli D. Washington and published by . This book was released on 2008 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting.
