New Business Ventures and the Entrepreneur

Download or read book New Business Ventures and the Entrepreneur written by Howard H. Stevenson and published by McGraw-Hill/Irwin. This book was released on 1999 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text--a combination of Harvard Cases and text-- examines the entrepreneurial process from the initial idea through business operations to harvest. It provides the knowledge and skills required for students pursuing careers as entrepreneurs as well as valuable ideas for those in a more structured business setting. Most importantly, it takes a close look at the process of identifying and pursuing opportunity, which has become increasingly important in restoring the competitive position of many U.S. industries in a global marketplace.