Inhaltsangabe:Introduction: From the 1940s to the 1980s large enterprises in Europe was clearly the dominant form of business organisation. Small businesses wer

The social, economic and political perspectives of selected countries in East and West Europe are examined in this volume. It analyses the cultural differences

39 One of the main challenges facing the member states of the European Union (EU) is 40 the fundamental need to accept the strategic importance of entrepreneurs

Understanding the nature of cultural diversity is one thing; managing it day-to-day is quite another!