Exploring Corporate Strategy

Author	: Gerry Johnson
Publisher	: Pearson Education
Total Pages	: 924
Release	: 2009-12
ISBN-10	: 0273731564
ISBN-13	: 9780273731566
Rating	: 4/5 (566 Downloads)

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Book Synopsis Exploring Corporate Strategy by : Gerry Johnson

Download or read book Exploring Corporate Strategy written by Gerry Johnson and published by Pearson Education. This book was released on 2009-12 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.

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