“This fascinating and enjoyable book tells the story of around 200 brand names, delving succinctly into their origins and fortunes over time” (Your Family H

The true—and often shocking—stories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don’t

Provides profiles on 225 individuals whose names are found on today's popular products.

Discusses the origin and development of well-known products and the importance of their brand names.

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look