Related Books
Language: en
Pages: 225
Pages: 225
Type: BOOK - Published: 1996 - Publisher: Pearson College Division
In this Second Edition, Phillips attempts to—(1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle,
Language: en
Pages: 139
Pages: 139
Type: BOOK - Published: 1972 - Publisher:
Language: en
Pages: 248
Pages: 248
Type: BOOK - Published: 1985 - Publisher: John Wiley & Sons
In this Second Edition, Phillips attempts to& -- (1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzl
Language: en
Pages: 152
Pages: 152
Type: BOOK - Published: 1967 - Publisher:
Language: en
Pages: 388
Pages: 388
Type: BOOK - Published: 2022-12-22 - Publisher: Laurence King Publishing
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand
