The Financial Times Essential Guide to Business Writing

The Financial Times Essential Guide to Business Writing
Author :
Publisher : Pearson UK
Total Pages : 227
Release :
ISBN-10 : 9780273769774
ISBN-13 : 0273769774
Rating : 4/5 (774 Downloads)

Book Synopsis The Financial Times Essential Guide to Business Writing by : Ian Atkinson

Download or read book The Financial Times Essential Guide to Business Writing written by Ian Atkinson and published by Pearson UK. This book was released on 2012-09-07 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.


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