In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues a

Communispond, the industry leader in Business Communication Skills for over 35 years, presents a method to help leaders and individuals make more persuasive bus

Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion.

Tells how to avoid self-defeating attitudes, improve one's concentration, perception, and intuition, eliminate bad habits, use successful negotiating strategies