Marketing Management

Author	: Philip Kotler
Publisher	: Addison-Wesley
Total Pages	:
Release	: 1999-07-01
ISBN-10	: 0130158569
ISBN-13	: 9780130158567
Rating	: 4/5 (567 Downloads)

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Book Synopsis Marketing Management by : Philip Kotler

Download or read book Marketing Management written by Philip Kotler and published by Addison-Wesley. This book was released on 1999-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theor

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Features include: coverage of adapting marketing to the new economy; real-world vignettes; illustrations and marketing advertisements; a full package of teachin