Book signing is high-impact, low-cost publicity at its best. The author will get advance book sales, better shelf display, virtually free advertising, recogniti

"When a story captures the imagination of millions, that's magic. Can you qualify magic? Archer and Jockers just may have done so."—Sylvia Day, New York Times

Writer F. Scott Fitzgerald's career itself is a metaphor for the vagaries of book publishing. If Fitzgerald would have had his way, we would today refer to The

LEARN HOW TO WRITE A BOOK WHICH STANDS OUT FROM THE CROWD. There is no precise formula for writing a bestseller, but there are secrets, skills and techniques th