Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentati

Presents case studies and articles which illustrate how insights from geography can be used to conquer market segmentation and improve tourism marketing approac

Drawing upon theories of landscape and performance, this work weaves together existing tourism literature with new scholarship to forge a geographically informe

Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creati