Going Public

Going Public
Author :
Publisher : University of Chicago Press
Total Pages : 237
Release :
ISBN-10 : 9780226364780
ISBN-13 : 022636478X
Rating : 4/5 (78X Downloads)

Book Synopsis Going Public by : Arlene Stein

Download or read book Going Public written by Arlene Stein and published by University of Chicago Press. This book was released on 2017-02-21 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction: so you want to go public? -- Writing beyond the academy -- Telling stories about your research -- Books for general audiences -- The digital turn -- Building an audience -- The perils of going public -- Making it count, making a difference


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Going Public investigates why companies routinely underprice themselves as they try to list themselves on the stock exchange. They subsequently underperform ove