The classic guide to independent music promotion, now revised and updated, demonstrates that music marketing doesn't have to be expensive or flashy to be effect

An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure

Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to

At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low