Gut Feelings
Author | : Gerd Gigerenzer |
Publisher | : Penguin UK |
Total Pages | : 284 |
Release | : 2008-08-09 |
ISBN-10 | : 9780141015910 |
ISBN-13 | : 0141015918 |
Rating | : 4/5 (918 Downloads) |
Download or read book Gut Feelings written by Gerd Gigerenzer and published by Penguin UK. This book was released on 2008-08-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think less � and know more. A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing the stock market. A man falls for the right woman even though she�s �wrong� on paper. All these people succeeded by trusting their instincts � but how does it work? In Gut Feelings psychologist and behavioural expert Gerd Gigerenzer reveals the secrets of fast and effective decision-making. He explains that, in an uncertain world, sometimes we have to ignore too much information and rely on our brain�s �short cut�, or heuristic. By explaining how intuition works and analyzing the techniques that people use to make good decisions � whether it�s in personnel selection or heart surgery � Gigerenzer will show you why gut thinking can change your world.