Related Books
Language: en
Pages: 721
Pages: 721
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2021-12-03 - Publisher: Springer
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app
Language: en
Pages: 6
Pages: 6
Type: BOOK - Published: 2002 - Publisher: Kogan Page Publishers
Since the first edition in 1990 marketing research has moved on and in an international sense the Internet is now taking on an increasing importance. This third
Language: en
Pages:
Pages:
Type: BOOK - Published: - Publisher:
Language: en
Pages: 459
Pages: 459
Type: BOOK - Published: 2000-10-02 - Publisher: McGraw Hill Professional
The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sour