In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi

Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates marke

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi

This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors