This volume brings together the major thrusts of research and theory in political communication. For scholars/researchers/students in political communication, m

Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hyb

The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of

What role does mass communication play in shaping public opinion? Why is advertising so effective as a means of political persuasion? How have technical advance