With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carr

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new

"This book presents the histories of the major North American shortwave clubs and reviews the professional and listener-generated shortwave literature of the er

Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. I