This book discusses the homestay programme in Malaysia in the context of tourism product. It begins by looking into the evolution of tourism in Malaysia, focusi

This collection offers a sample of contemporary works on tourism and its impact on the Malaysian environment, written by academics from a variety of perspective

This Handbook provides a comprehensive overview of trends and issues in the global supply and demand on tourism. With contributions from 70 authors, this Handbo

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should pos

Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar o