The latest book from Cengage Learning on Hospitality and Travel Marketing, International Edition

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the internatio

How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a l

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through