How Pleasure Works: The New Science of Why We Like What We Like

How Pleasure Works: The New Science of Why We Like What We Like
Author :
Publisher : W. W. Norton & Company
Total Pages : 305
Release :
ISBN-10 : 9780393077117
ISBN-13 : 039307711X
Rating : 4/5 (11X Downloads)

Book Synopsis How Pleasure Works: The New Science of Why We Like What We Like by : Paul Bloom

Download or read book How Pleasure Works: The New Science of Why We Like What We Like written by Paul Bloom and published by W. W. Norton & Company. This book was released on 2010-06-14 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Engaging, evocative…[Bloom] is a supple, clear writer, and his parade of counterintuitive claims about pleasure is beguiling." —NPR Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.


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