Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that fir

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Public libraries are increasingly aware of the need for good marketing. Underlying this is a need for competence in marketing planning. Many government and othe

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind