In this book we'll discuss your value as a content creator and why you don't need millions or even hundreds of thousands of followers to participate in brand de

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior te

Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too

Here is a complete blueprint for managing and leading the millennial generation. As we continue to take over the workforce, leaders should begin to understand w

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable infl