How to Launch a Brand Ed. 2

How to Launch a Brand Ed. 2
Author :
Publisher :
Total Pages : 122
Release :
ISBN-10 : 0989646149
ISBN-13 : 9780989646147
Rating : 4/5 (147 Downloads)

Book Synopsis How to Launch a Brand Ed. 2 by : Fabian Geyrhalter

Download or read book How to Launch a Brand Ed. 2 written by Fabian Geyrhalter and published by . This book was released on 2016-02-15 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity. In this fully updated and revised second edition of the book we share expert insights based on nearly two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make key branding decisions along the way.


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