This highly practical text offers step-by-step guidance on making the most of your advertising budget by looking at setting precise objectives, defining the tar

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca

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The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social medi