To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives read

The complete guide to the fashion industry, featuring interviews with top designers who explain the intricacies of the world of fashion design Anyone who has ev