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Gain essential skills for career development with this step-by-step guide to improving your ability to research and write a marketing plan.
Language: en
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Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefull
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Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing P
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