This book is now used by the University of Kentucky entrepreneurship program. This book will give you a fresh and innovative way to write a business plan that w

Gain essential skills for career development with this step-by-step guide to improving your ability to research and write a marketing plan.

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefull

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme

Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing P