International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put yo

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu

The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service resear

Insights -- like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA -- can c

Our 16 authors offer you a competitive advantage in the business world and an alternative to that treacherous valley. Dive into the Silicon Valley magic by read