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You can acquire the wisdom to solve every problem you face. If you study this book, you can learn for yourself what wise men and women all across the ages have

You have a terrific idea. You know it is so powerful that it could change a life, a market, or even the world. There's just one problem: others can't, or don't,

Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.