"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management s

Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and op

Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Acc

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an excepti

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually benefici