"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic ins

This book explores the imaginative construction of a cultural history of the media in a series of essays that draw on various artistic and intellectual narrativ

Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current m

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizati