How to apply data quality management techniques to marketing, sales, and other specific business units Author and information quality management expert Larry En

Provides an important framework for data analysts in assessing the quality of data and its potential to provide meaningful insights through analysis Analytics a

Technologies such as the Internet and mobile commerce bring with them ubiquitous connectivity, real-time access, and overwhelming volumes of data and informatio

Information is currency. Recent studies show that data quality problems are costing businesses billions of dollars each year, with poor data linked to waste and

Executing Data Quality Projects, Second Edition presents a structured yet flexible approach for creating, improving, sustaining and managing the quality of data