"This book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging fr

This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffu

A how-to-guide to get others in your organization to accept new technologies, processes, regulations, management, etc.

The stories in this book introduce readers to individuals talking about how they communicate today via information ad communication technologies (ICTs) in busin

This book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that