Integrated Communication

Integrated Communication
Author :
Publisher : Psychology Press
Total Pages : 408
Release :
ISBN-10 : 9781134780297
ISBN-13 : 113478029X
Rating : 4/5 (29X Downloads)

Book Synopsis Integrated Communication by : Esther Thorson

Download or read book Integrated Communication written by Esther Thorson and published by Psychology Press. This book was released on 2013-06-17 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.


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