International Marketing Data and Statistics 2011 is one of Euromonitor’s best-selling reference books. Now in its 35th edition the book has hard to find demog

European Marketing Data and Statistics 2011 is Euromonitor’s best-selling reference book. Now in its 46th edition the book has hard to find demographic, econo

'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book hel

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes