International Marketing (RLE International Business)

International Marketing (RLE International Business)
Author :
Publisher : Routledge
Total Pages : 330
Release :
ISBN-10 : 9781135133863
ISBN-13 : 1135133867
Rating : 4/5 (867 Downloads)

Book Synopsis International Marketing (RLE International Business) by : Colin Gilligan

Download or read book International Marketing (RLE International Business) written by Colin Gilligan and published by Routledge. This book was released on 2013-01-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.


International Marketing (RLE International Business) Related Books

International Marketing (RLE International Business)
Language: en
Pages: 330
Authors: Colin Gilligan
Categories: Business & Economics
Type: BOOK - Published: 2013-01-04 - Publisher: Routledge

DOWNLOAD EBOOK

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context
International Marketing and Export Management
Language: en
Pages: 698
Authors: Gerald S. Albaum
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Prentice Hall

DOWNLOAD EBOOK

"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread o
International Marketing
Language: en
Pages: 975
Authors: Daniel W. Baack
Categories: Business & Economics
Type: BOOK - Published: 2018-11-20 - Publisher: SAGE

DOWNLOAD EBOOK

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a tru
International Marketing (For MBA)
Language: en
Pages: 120
Authors: Dr. Sandhya Srivastava
Categories: Business & Economics
Type: BOOK - Published: 2020-08-06 - Publisher: Shanti Publication

DOWNLOAD EBOOK

According to the Latest Syllabus of Dr. A.P.J. Abdul Kalam Technical University, Lucknow (U.P.) Including Long Answer Type Questions Including Short Answer Type
International Marketing: Analysis And Strategy 3Rd Ed.
Language: en
Pages: 750
Authors: Onkvisit
Categories:
Type: BOOK - Published: 2005 - Publisher:

DOWNLOAD EBOOK