This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in stud

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with ex

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for

How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marke

2021 ASHE/CIHE Award for Significant Research on International Higher Education U.S. Power in International Higher Education explores how internationalization i