This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when f

Analyses trends in the offshoring of R&D, examines its drivers and motivations, and identifies implications for innovation policy.

"This book discusses new taxonomy of marketing strategies for growing innovations in emerging markets and provides suggestions as how firms can improve business

Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications h

Julia Christofor’s study aims to analyze the conditions of the initial internationalization decision in the Net Economy. The results suggest that a holistic p