Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalizatio

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over

An innovative history of the fashion industry, focusing on the connections between Paris and New York, art and finance, and design and manufacturing. Fashion is

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European lu