Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internat

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book exami

Keeping pace with the rapidly evolving field of sport management, Contemporary Sport Management, the authoritative introductory text in the field, returns with