This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web a

"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.

Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web a

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates