Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, sho

This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choi

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence t

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relatio