Peircean introduction to visual rhetoric and a powerful systemic of semiotics different to the structuralist Saussurian mainstream.

Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that mak

"This definitive text is the single best work on Peirce's semeiotic (as Peirce would have spelled it) allowing scholars to extrapolate beyond Peirce or to apply

In this regard, semiotics is of relevance to a wide spectrum of scholars and professionals, including social scientists, psychologists, artists, graphic designe

Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these idea