Current Issues in Political Marketing
| Author | : Jennifer Lees-Marshment |
| Publisher | : Routledge |
| Total Pages | : 318 |
| Release | : 2006-05-12 |
| ISBN-10 | : 9781136792120 |
| ISBN-13 | : 1136792120 |
| Rating | : 4/5 (120 Downloads) |
Book Synopsis Current Issues in Political Marketing by : Jennifer Lees-Marshment
Download or read book Current Issues in Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2006-05-12 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
