Don't Think Pink
| Author | : Lisa Johnson |
| Publisher | : AMACOM/American Management Association |
| Total Pages | : 248 |
| Release | : 2004 |
| ISBN-10 | : 0814428002 |
| ISBN-13 | : 9780814428009 |
| Rating | : 4/5 (009 Downloads) |
Book Synopsis Don't Think Pink by : Lisa Johnson
Download or read book Don't Think Pink written by Lisa Johnson and published by AMACOM/American Management Association. This book was released on 2004 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
