Die Implementierung von CRM in einem Unternehmen ist mit vielen Herausforderungen verbunden, da eine solche Implementierung viel Zeit erfordert und hohe Kosten

Successful entrepreneur and adventurer, Jonathan Blain, outlines and explains the actions business leaders and entrepreneurs need to take to achieve business su

This book constitutes the proceedings of the 8th International Conference on Digital Economy, ICDEc 2023, which took place in Braga, Portugal, in May 2023. The

This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new fram

Formerly published by Chicago Business Press, now published by Sage Professional Selling covers key sales concepts and strategies by highlighting detailed aspec