This book examines the linguistic impact of the Korean Wave on World Englishes, demonstrating that the K-Wave is not only a phenomenon of popular culture, but a

Since the Korean Wave phenomenon started in 1997, Hallyu has undergone many changes. Geographically, while Asia has been the largest cultural market for the Kor

The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

Since the late 1990s South Korea has emerged as a new center for the production of transnational popular culture - the first instance of a major global circulat

The contributors analyse the subject of Asian pop culture arranged under three headings: 'Television Industry in East Asia', 'Transnational-Crosscultural Recept