In Licensing Loyalty, historian Jane McLeod explores the evolution of the idea that the royal government of eighteenth-century France had much to fear from the

"Explores the evolution of the idea that the rise of print culture was a threat to the royal government of eighteenth-century France. Argues that French printer

All you need to protect and profit from your invention You’ve got a great idea and you’re ready to strike it rich. Now, you need to find a company or partne

Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent at

"This is an exciting and wholly original book. It is devilishly intelligent, formidable in its deployment of history and theory."—John Richetti, author of Pop