"This book traces the rise of firms including Kay and Co., Grattan, Empire Stores and Littlewoods. It examines the ways in which these firms created and exploit

Since its inception in the late 19th century, Britain's mail order industry both exploited and generated social networks in building its businesses. The common

This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consume

This book compares the evolution of the household refuse business in Britain and Germany since 1945.

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with mar