This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provi

Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with littl

Research Paper (postgraduate) from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), European University

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box off

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation o