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Making Value, Making Meaning explores the concept of techné--the application of a thorough and masterful knowledge of a specific field--as an analytic tool use
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Type: BOOK - Published: 2005-12-21 - Publisher: New Riders

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“ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand
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Making Meaning:
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Making Meaning, Making Money
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The arts have rarely been at the heart of so many policy discussions in so many places at once. All over the world politicians and artists have been making a st